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NY Times: Indians Count on an Old Friend's Appeal

June 21, 2010

NY Times: Indians Count on an Old Friend's Appeal

By Kim Severson, New York Times

Excerpt from the Oct. 10,2007 New York Times story on Native American Natural Foods and the launch of Tanka Bar:

Perhaps the trickiest thing about launching the Tanka bar, a sweet, smoky energy snack made from buffalo and berries, wasn't developing the recipe or designing the package. It was describing MySpace to the leaders of the Great Plains tribes.

''You should have heard me try,'' said Karlene Hunter, chief executive officer of the Native American Food Company in Kyle, S.D., which makes the bars. ''It was a foreign entity to them.''

The social networking site's youthful cultural impact is central to the marketing strategy for the Tanka bar, which is aimed at a generation of young people raised on grab-and-go food.

For the full story: Indians Count on an Old Friend's Appeal

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